Which of the following examples portrays the 24/7/365 operation of a customer relationship management (CRM) system?
A) Web-based interfaces that provide product information, sales status, support information, issue tracking, and so on
B) enabling improved record keeping and efficient methods of capturing customer complaints that help to identify problems faster
C) tracking customer behavior over time that helps to identify future opportunities for product and service offerings
D) App-based technologies that remove information handoffs thereby speeding both sales and support
processes
E) learning how each customer defines product and service quality so that customized product,
pricing, and services can be designed or developed collaboratively
A
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Retailers stimulate sales from customers engaged in extended problem solving by
A. providing the necessary information in an understandable manner. B. encouraging impulse purchasing. C. offering deep coupon discounts. D. using prominent point-of-purchase displays to attract customers. E. offering exclusive private-label brands.
_____ provide draws for customers that include combined services that are cheaper.
Fill in the blank(s) with the appropriate word(s).
The main purpose of focus groups is to gain insights by listening to a group of people from the appropriate target market talk about issues of interest to the researcher
Indicate whether the statement is true or false
The process of evaluating the present value of any stream of future cash flows so that management can compare two streams of cash flows in terms of their financial value is
A) annual cash flow (ACF) analysis. B) discretionary cash flow (DCF) analysis. C) discounted cash flow (DCF) analysis. D) future cash flow (FCF) analysis.