Jimmy thanks Chelsea for picking him up at the airport. “It was a long drive out here in all the rain. You owe me one,” says Chelsea. Chelsea’s statement is an example of ______.

a. a relational message
b. direct and virtual use of power
c. hidden use of power
d. the competing conflict style


a. a relational message

Communication & Mass Media

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Monica is asked to present Rivel Inc's latest product during its annual gathering. After her presentation, she asks for feedback and the audience response is quite negative

They felt Monica used complicated terms and that the overall presentation was boring and hard to follow. She also did not present the summary of the key points. What can Monica do to rectify this problem? Why is it important? a) She can resolve the issue by repeating the key messages in various ways and using simple terms. It is important to meet the needs of audiences with different perceptions. b) She can resolve the issue by presenting again until the audience is satisfied. It is important to convince the audience of the message as the company invested heavily on the promotions. c) She can resolve the issue by making use of high-level language to target at least half of the audience. It is important to gain the audience's attention. d) She can resolve the issue by giving several examples for her points. It is important to convince the audience of the message as the audience's opinion matters to the company.

Communication & Mass Media

In The Three Little Pigs, which story component is represented in the following excerpt? "The wolf was very angry. ‘I'm going to climb down your chimney and eat all of you up,' he laughed, ‘including your chinny chin chins.'"

a. background information b. character development c. action or conflict d. high point or climax e. punch line

Communication & Mass Media

_______ is a crucial part of crafting a good public relations strategy.

A. Lobbying B. Branding C. Advertising D. Marketing

Communication & Mass Media

Keenan is from a drought-stricken area of Nebraska. He attends school in Ohio. For

his speech to inform he wanted his audience to urge federal support for Nebraska farmers whose livelihoods are threatened by the drought. He carefully constructed a speech using credible research and his own experiences, and he practiced several times to improve his delivery. In spite of his preparation, discussion with classmates after his presentation revealed that they recalled little he had said and had no real position on whether there should be such relief available to Nebraska farmers. What else might Keenan have done to persuade his audience to urge federal assistance for the farmers? A) Show how the drought has consequences for everyone, not just the farmers B) Cite even more experts to show how rigorously he has done his homework C) Provide detailed information about relevant books he has consulted D) Display a map highlighting the areas in Nebraska that are most affected

Communication & Mass Media