CPM (cost per thousand) measures the length of time an advertisement runs
Indicate whether the statement is true or false
FALSE
You might also like to view...
The social media users who maintain a social networking profile and visit other sites are called __________.
A. collectors B. critics C. creators D. joiners
Describe how marketers can engage in social media
What will be an ideal response?
Scenario: Tinkle Toys, Inc.Raven, a student at a local university majoring in psychology, has always been fascinated by toys. So having created a business plan, she officially established her business-Tinkle Toys. Raven is exploring various product ideas and pricing strategies for her toy business. Answer the following two questions based on this scenario.Raven has been researching for product ideas by interacting with children, young mothers, and by carefully studying the competitors' toys. This has helped her generate several ideas. Which of the following is most likely to be the next step for Raven?
A. Product development B. Idea screening C. Commercialization D. Test marketing
Answer the following statement(s) true (T) or false (F)
1. A strategic organizational behavior approach is closely related to human capital. 2. A strategic organizational behavior approach is based on the idea that goods are the key to productivity, competitive edge, and financial success. 3. Value, rareness, and importance are all part of human capital. 4. An example of human capital rareness is an employee who has a gift for dealing with customer complaints and can resolve dilemmas. 5. Organizational behavior has looked outside of the business school and uses concepts from many other behavioral sciences.