A company wants to publicize the uniqueness and benefits of its product line over that of its competitors'. Which type of advertisement will bring maximum benefit in the shortest time?
a) Broadcast advertisement
b) Print advertisement
c) Point-of-purchase
d) Direct mail
ANS: a
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Answer the following statements true (T) or false (F)
1. The Allies' translation of the word mokusatsu in the Japanese response to the Potsdam Ultimatum is an example of the translation problem called idiomatic equivalence. 2. Translation of the English word democracy into Russian is an example of the translation problem called experiential equivalence. 3. One-way handheld voice translators were used by the U.S. military in Afghanistan as early as 2002. 4. Pidgins can best be described as a second language used for restrictive purposes such as trade 5. Esperanto has the advantage over other universal language attempts of being easy to learn by anyone.
If you were giving a speech to an audience on the seven warning signs of cancerand you want them to take some materials home, when would be the best time to distribute a copy?
a. before the speech b. during the speech c. after the speech d. only if they ask for it
In a disciplinary interview, what task must the supervisor/manager accomplish before handing down discipline to the employee?
a. talk to others b. review the company policy c. hear the employee's side of the story d. give an appraisal interview
While interviewing for a position in XYZ Co's
Training and Development department, Steve highlighted his experience in conducting needs assessments and with curriculum development and presentational speaking. What type of skills was Steve highlighting? A. Transferable skills B. Adaptive skills C. Job-related skills D. Organizational skills