Explain how quantitative and qualitative analysis methods might complement each other in a campaign report.

What will be an ideal response?


Quantitative analysis might be used to count how many times something occurs,
and qualitative analysis might reveal why subjects made a certain selection. Separately
each measure will reveal only one aspect of what occurred. But together they reveal a
more complete picture of what occurred and why.

Communication & Mass Media

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The impact of the Information Revolution is already as far-reaching as the Industrial Revolution that began two centuries ago

Indicate whether this statement is true or false.

Communication & Mass Media

In a speech persuading her audience to donate money to support cancer research, Caroline discusses how she lost her father to cancer and how she wishes that he were here to see the woman she has become. Caroline is using

A) warrant reasoning. B) deductive reasoning. C) reasoning by analogy. D) emotional appeal. E) inductive reasoning.

Communication & Mass Media

If you don?t do as well with your oral presentation as you had expected, you should ________

A) accept it B) use the feedback you receive to improve your next presentation C) empathize with your classmates D) reschedule study and preparation time to other courses where you are more naturally talented

Communication & Mass Media

Broadcast news should be written for the

a. ear b. eye

Communication & Mass Media