The AIDA concept:
A. proves promotional effectiveness is an insignificant abstract term
B. demonstrates that buyers go through nine stages on the way to making a decision
C. is a model effectively showing that advertising can move people to the purchase stage
D. is a model for reaching promotional goals that propels consumers along the four
stages of consumer involvement with a promotional message
E. is a budget plan based on the effectiveness of various promotional mixes in achieving certain objectives
Answer: D
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A) price elasticity will decrease. B) price elasticity will be unaffected. C) price elasticity will increase. D) product will become perfectly inelastic.
Infrastructural decisions include decisions about ______.
A. the kind of products to offer B. materials management and control C. the markets in which to offer products D. product design
In conducting horizontal analysis, it is important to focus attention on the changes in
a. the composition of the statements. b. dollar amounts and their percentages. c. dollar amounts. d. percentages.
______ employment agencies are privately owned and charge a fee for their services.
A. Public B. Private C. Institutional D. Internal