Infrastructural decisions include decisions about ______.
A. the kind of products to offer
B. materials management and control
C. the markets in which to offer products
D. product design
B. materials management and control
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Brand infringement occurs when:
A) an Internet domain is used that is similar to a brand name B) individuals purchase domain names just for the purpose of selling them later to famous individuals or companies C) a company creates a brand name that closely resembles a popular or successful brand name D) the brand name is used in advertisements by competitors
One method of maintaining brand loyalty and reducing brand switching at a minimal cost is:
A) coupons B) bonus packs C) contests and sweepstakes D) sampling
You should wait for at least 48 hours after an interview to send a thank-you message expressing your gratitude for the interviewer's time
Indicate whether the statement is true or false.
Communicating Negative Organizational News? ? Customers, business partners, and employees all expect honest communication about difficult situations. Delivering negative organizational news, including responding to crisis situations, is a skill managers must develop in order to succeed. Employees and the public expect honest answers from management. Strong organizations build trust and
community among their employees. Communication _________ can have a positive effect on an organization's culture and community.? A. transparency B. deception C. breaches Fill in the blank(s) with correct word