An organization that produces a diet cola is aiming its marketing activities at teenagers and health conscious senior citizens. This is utilizing the:
a. total market approach
b. multisegment approach
c. concentration approach
d. market niche approach
e. consumer market approach
b. multisegment approach
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Many marketing experts recommend ________ programs that allow a company to talk to individual customers and adjust elements of the marketing mix to satisfy the specific needs of each customer
A) customer relationship management B) psychographic segmentation C) transactional management D) B2B marketing E) C2C marketing
On a purely theoretical basis, NPV is the better approach to capital budgeting than IRR because NPV implicitly assumes that any intermediate cash inflows generated by an investment are reinvested at the firm's cost of capital
Indicate whether the statement is true or false
Which of the following statements is not true of the NLRA's approach to the duty to bargain??
A) ?The act imposes an obligation to bargain collectively upon the union B) The act allows the employer to refuse to bargain with the bargaining unit.? C) The act does not control the results of the bargaining process.? D) The act does not compel either party to agree to a proposal or require the making of a concession.
Ozone depletion at high levels in the atmosphere is caused by:
a. greenhouse gases b. lightning c. burning coal d. vehicle exhaust e. none of the other choices are correct