Investigative journalist Mark Haertsgaard said the press all but missed the Iran-Contra story because:

a) it came to the story too late; b) it left the story too soon; c) it failed to convey its full significance along the way; d) it was too passive during Regan’s first six years in office; e) all of the above


e

Communication & Mass Media

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Globalization is characterized by which of the following?

a. A rapidly growing global interdependence and increasing inequities b. An increasingly dynamic, mobile world facilitated by communication and transportation technologies c. A historical legacy of colonization and U.S. hegemony d. A unified world under shared values and beliefs

Communication & Mass Media

Wal-Mart’s slogan “Always the low price. Always.” was an example of _______________

a) relationship marketing b) home shopping c) puffery d) an intermercial

Communication & Mass Media

All advertising agencies follow the same format for a creative brief as described in the textbook

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following are accomplishments of the National Organization for Women (NOW)?

A) Advocacy for the prohibition of sex discrimination by federal contractors. B) The documentation of sexism in the media. C) Advocacy for the reformation of banking and credit practices that disadvantage women. D) All of the choices are correct.

Communication & Mass Media