It is almost impossible for management to develop guidelines for sales personnel regarding the giving of gifts to customers
Indicate whether the statement is true or false
FALSE
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Pepe Homes manufactures a range of bathroom accessories and fittings that include bath-tubs, shower stalls, etc
While deciding on an effective advertising media vehicle for its planned advertising campaign, the marketing department decides that its advertising objectives would be best achieved if they used a medium that would portray their brand as prestigious and a symbol of luxury. To this effect, the medium should offer the marketers a high degree of audience selectivity and high-quality reproduction. Which of the following advertising media would best serve the advertising purposes of Pepe Homes? A) outdoor media B) radio C) magazines D) television E) newspapers
In the confidence interval formula for sample size, the symbol e represents:
A) efficiency of the sample (desired accuracy given the cost) B) sample frame error C) acceptable error (desired accuracy level) D) elasticity E) none of the above; the formula has no e
Miller Corporation faces a marginal tax rate of 30 percent. One project that is currently under evaluation has a cash flow in the fifth year of its life that has a present value of $12,000 (after-tax). Miller Corporation assumes that all cash flows occur at the end of the year and the company uses 13 percent as its discount rate. What is the pre-tax amount of the cash flow in year 5? (Round to
the nearest dollar.) Present value tables or a financial calculator are required. a. $15,475 b. $22,108 c. $31,582 d. $73,692
A firm has categorized its customers into two groups, high-volume customers and low-volume customers. Explain the different styles of communication the firm should implement to reach each group of customers
What will be an ideal response?