Whenever a new marketing research problem is addressed, qualitative research must be preceded by appropriate quantitative research
Indicate whether the statement is true or false
FALSE
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Industrial policies
a. require formal explicit efforts by governments. b. will not be implicit. c. have never been used by the U.S. government. d. should be approved by the World Trade Organization.
In order to estimate future demand, companies commonly prepare a company sales forecast first, followed by an industry forecast, and finally a macroeconomic forecast
Indicate whether the statement is true or false
The sales director and consulting team discuss changing the entire sales model for the company by eliminating the sales representatives altogether and allowing customers to order on their own from the company Website
What is the best argument against this plan? A) The sales representatives rely on the income they receive from their jobs. B) The products are complex and frequently require product configurations. C) The company will need to alter its strategy to one based on e-commerce. D) The products require quotation management systems for tax purposes. E) A request for proposal is required for all government sales.
All major decisions and authority are under the control of the project manager in a:
A) Matrix structure. B) Functional structure. C) Project structure. D) Process structure.