Tangible benefits would include:
A) improved organizational planning.
B) ability to investigate more alternatives.
C) improved asset control.
D) lower transaction costs.
E) first to market.
D
Explanation: D) A tangible benefit is derived from the creation of an information system that can be measured in dollars and with certainty. Lower transaction costs are examples of a tangible benefit.
CL
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Investment firms, such as Goldman Sachs, assist the transfer of capital by
A) facilitating indirect transfers from savers (investing public) to borrowers (corporations needing capital). B) selling common stock for corporate clients in the secondary market. C) selling indirect securities to savers and using the funds to buy common stock for corporations needing funds. D) selling direct securities.
Using the net present value approach to ranking projects, which projects should the firm accept? (See Table 10.4 )
A) 1, 2, 3, 4, and 5 B) 1, 2, 3, 5, and 6 C) 2, 3, 4, and 5 D) 1, 3, 4, 5, and 6
In order to integrate advertising and sales promotion programs successfully, the theme of consumer promotion need not be tied in with the positioning platform for the company and/or its brand.
Answer the following statement true (T) or false (F)
Ethical principles commonly applied to the collection and use of personal information include
A) choice or consent. B) access or participation. C) integrity or security. D) all of the above.