Which of the following statements best describes a good?
A. Goods are the only currency that can be used in an exchange.
B. Goods are physical objects.
C. Goods can be either tangible or intangible.
D. Goods are the benefits organizations receive for selling products and services.
E. Goods are intangible concepts and thoughts about ideas or causes.
Answer: B
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A. Previously learned information affects audience receptivity to new messages. B. How people interpret new information depends on what information they already knew. C. An organization's prior reputation affects how people view organizational actions. D. All of the above. E. None of the above.
A ________ explains what the seller promises about its product.
A. trademark B. brand C. service mark D. copyright E. warranty
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