What are the four elements of the promotion mix?
What will be an ideal response?
The first element of the promotion mix is advertising, which involves non-personal promotional communication about the particular good or service. The second element, sales promotion, involves communication tools used to get consumers to buy more or buy immediately. The third element is personal selling. This is when a salesperson interacts with a customer to influence the consumer's decision-making process. The final element of the promotion mix is public relations, which is a communication method used to get a consumer to positively perceive the company.
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The documentation of an auditor's understanding of internal controls:
A. is optional. B. can include any combination of narratives, questionnaires, or flowcharts. C. must include flowcharts. D. must be exclusively in narrative, questionnaires, or flowchart form.
Which of the following would not be included in a selling and administrative expenses budget?
A. Cash payments for selling and administrative expenses B. Budgeted interest expense C. Budgeted rent expense D. Budgeted salary expenses
Starbucks is one of the best known coffeehouse chains in the world. Each store sells a variety of innovative products to complement the array of coffee choices available
However, over half of the current stores are located in the United States and the expensive nature of the coffee leaves Starbucks vulnerable to changes in consumer spending behavior (such as recessions). Starbucks has begun initiatives to sell its specialty coffee beans for home use, presenting a chance for a large increase in revenue and diversification. However, Starbucks faces fierce competition seeking a piece of its lucrative market share and the threat of consumer behavior changes, given its reputation rides on a singular product. Perform an SWOT analysis for Starbucks.
Draw the network corresponding to the following information. Also, complete the table, identify the critical path, and specify project completion time
Activity Immediate Predecessor(s) Time (Weeks) A --- 3 B --- 4 C A 6 D B 9 E B 6 F C, D 6 G D, E 8 H G, F 9 Activity Earliest Start Earliest Finish Latest Start Latest Finish Slack A B C D E F G H