A message designed to make an explicit request for people to buy something is called what?
A) Marketing messages
B) Claim or adjustment messages
C) Sales messages
D) Persuasive presentations of ideas
E) Requests for action
Answer: C
Explanation: C) Marketing messages focus on such tasks as introducing new brands to the public and encouraging customers to visit websites for more information, whereas sales messages make an explicit request for people to buy a specific product or service.
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A. get right to the point. B. contain at least one joke. C. contain a phrase like "I'm honored to be here." D. contain significant details of the presentation. E. contain an unrelated story to catch the interest of the audience.
Focus groups are very helpful in ______.
a. providing statistically valid data on service failures b. itemizing the costs of gathering information about service failures c. minimizing guest inconvenience d. providing qualitative information that might otherwise be unavailable
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Indicate whether the statement is true or false
If D0 = $1.75, g (which is constant) = 3.6%, and P0 = $32.00, what is the stock's expected total return for the coming year?
A. 8.37% B. 8.59% C. 8.81% D. 9.03% E. 9.27%