Firms may choose to collaborate with competitors in order to
a. determine reasonable allocation of funds for R&D spending.
b. define industry standards for new technologies.
c. gain competitive intelligence.
d. ensure early adoption of new technologies.
e. increase complexity of the project.
B
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On January 1, 2015, Moose Co purchased for $360,000 a patent that had been granted two years earlier. On January 1, 2017, legal costs of $64,000 were incurred in a successful defense of the patent. Assuming the maximum period allowable is used for patent amortization, what is Moose's patent amortization expense for 2017?
A) $18,000 B) $20,000 C) $21,555 D) $24,000
A live theatre performance cannot be touched like a physical object, but is still considered a product. To a marketer, this is an example of a(n) ________.
A. value B. production C. service D. utility E. idea
If we develop the ability to “see” the learning opportunity in failure, which of the following will occur?
a. We will be able to potentially mitigate the risks of big failure. b. We will be able to expect failure. c. We will be able to embrace the learning opportunity. d. all of these
Greenberg Smoked Turkey, Inc., is a nationwide mail-order business that operates without any advertising. It does not accept credit cards, has no toll-free number for customers to call, and does not have a Web site. This hopelessly old-fashioned company is also very profitable with thousands of devoutly loyal customers--some of whom have ordered Greenberg smoked turkeys every year for the last fifty years. Greenberg more than likely uses _____ to maintain these long-term ties to its customers.
A. reactive marketing B. synergistic management C. relationship marketing D. a sales orientation E. management empowerment