The power of negative purchase experiences is greater than that of positive experiences.
Answer the following statement true (T) or false (F)
True
When a post-purchase experience fails to live up to expectations, a customer will be disappointed. And consumers are more likely to share stories about being dissatisfied than satisfied.
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Which of the following is a drawback for a retailer offering national brands?
A. Retailers have to discount some national brands in order to attract customers to their stores because customers compare prices for these brands across stores. B. Retailers have to work to market national brands to make them better known and desired by customers. C. Retailers view national brands as a threat to private-label brands. D. Significant investment is needed to develop relationships with national brands' vendors. E. Many customers will only patronize retailers that sell particular national brands.
How would you classify a leader who has certain rights and privileges that allow him or her to reward or discipline employees?
A. formal B. official C. informal D. authorized
An accountant who violates the federal securities acts may be subjected to an administrative hearing before the Federal Trade Commission (FTC).
Answer the following statement true (T) or false (F)
A retailer is looking for a means of describing consumer behavior that is preferable to shoppers' ages. One such technique is _____
a. the social class structure b. outshopping c. perceived risk d. the traditional family life cycle