Which objectives can be very specific, such as targeting the exact percentage of the audience?
a) Client objectives
b) Audience objectives
c) Media objectives
d) Awareness objectives
a
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The Supreme Court’s categories of speech provide ______.
a. clear and consistent decision-making b. fuzzy boundaries with decisions that rely heavily on the circumstances and the consequences of the specific speech act c. an alternative to categorical balancing d. none of these
It is said that Muhammad received his revelations through the angel Gabriel for the ______, the islamic holy book.
Fill in the blank(s) with the appropriate word(s).
What term describes the process through which advertisers study why people purchase or do things?
a) Cost per thousand b) Audience segmentation c) Motivational research d) Copy testing
Imagine the following scenario. A new employee has been told to report to her first meeting with the divisional vice president
She is feeling somewhat uncertain about what to expect or how to act and is thus not confident about the situation. Just before she enters the vice president's office, she attempts to visualize herself responding confidently and professionally during the meeting. She even takes a few deep breaths before entering the office. Which component of the strategic communication model is most applicable here? a. goal setting b. situational knowledge c. communication competence d. anxiety management