Most consumers purchase products from retailers, but a marketer considers many factors when deciding which marketing channel to use. Which statement below identifies the four major factors in selecting a marketing channel?
A)? Product marketing decisions are based on the combined income level of the targeted consumer household.
B)? Product marketing decisions are based on the competition's incursion into an organization's market share.
C)? Product marketing decisions are based on the marketplace, the product, the organization itself, and the competition.
D)? Product marketing decisions are based on the type of product offered.
E)? Product marketing decisions are based on whether an organization operates domestically or internationally.
Ans: C)? Product marketing decisions are based on the marketplace, the product, the organization itself, and the competition.
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