________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics
A) Economic behavior
B) Organizational behavior
C) Buyer behavior
D) Ethical behavior
E) Census data
C
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Which is an intangible element of a corporate image?
A) the corporate name and logo B) ideals and beliefs of corporate personnel C) the employees D) the package and label
TQM seeks to improve the quality of both the product and the work environment
Indicate whether the statement is true or false
Advertising, sales promotion, public relations, direct marketing, and personal selling are all parts of the ________
A) target market strategy B) pricing strategy C) product strategy D) promotional strategy E) distribution strategy
What is the Mittelstand?
a. An area of Germany known for innovation b. A German opera c. The German stock exchange d. None of the above