When marketing digital games, if a marketer emphasizes cultural activities within game play, such as weddings and parties, the niche audience he or she is focusing on is:

a. older gamers
b. female gamers
c. socializers
d. partiers


c. socializers

Communication & Mass Media

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Words within direct quotation marks ______.

a. never can be grounds for a libel suit b. can be the basis of a successful libel suit if they substantially change the meaning of what the plaintiff actually said c. always can be grounds for a libel suit if they are not exactly the words spoken by the plaintiff d. cannot be the basis for a libel suit because the speaker gave consent

Communication & Mass Media

Using language that is too basic can cause your audience to stop listening

Indicate whether the statement is true or false

Communication & Mass Media

These audio connections provide the capability to record 4, 8 or more audio tracks simultaneously:

A. USB B. audio input C. line level input D. both A & B E. all of these F. none of these

Communication & Mass Media

__________ is the systematic search for information; it is an investigation of the relevant information on a topic

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media