NewStarts Company sells infant and toddler products. It hires only women as sales representatives because it thinks that its customers relate better to women. This is:
A) a violation of Title VII of the 1964 Civil Rights Act.
B) an example of a bona fide occupational qualification.
C) a violation of the Equal Pay Act.
D) an allowable personal preference.
A
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Stealth marketing occurs when:
A) firms intentionally design advertising or marketing campaigns to capitalize on a major sporting event B) a brand is associated with a major sporting event without any intentional or indirect effort on the part of the brand C) a brand suggests or hints it is associated with a major sporting event when it is not D) consumers are enticed to look at a product by individuals without the individuals realizing the person making the sales pitch is being paid or compensated by the brand
If you want to manufacture products in small batches with high quality, low costs, and in a flexible manner, you would choose ______.
a. a cellular layout b. a process layout c. a product layout d. a continuous layout
Delay will have no effect on the power of avoidance
a. True b. False Indicate whether the statement is true or false
The net present value without adjusting the discount rate for risk is ________. (See Table 11.7)
A) $336,000 B) $250,000 C) $179,400 D) $87,000