Stealth marketing occurs when:
A) firms intentionally design advertising or marketing campaigns to capitalize on a major sporting event
B) a brand is associated with a major sporting event without any intentional or indirect effort on the part of the brand
C) a brand suggests or hints it is associated with a major sporting event when it is not
D) consumers are enticed to look at a product by individuals without the individuals realizing the person making the sales pitch is being paid or compensated by the brand
D
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Give an example of how a company might target products to children in an ethical way
What will be an ideal response?
Answer the following statements true (T) or false (F)
1. Journal entries that arise from reconciling items on the book side of the bank reconciliation include either a debit to Cash or a credit to Cash. 2. Cash equivalents are included in the calculation of the cash ratio. 3. A cash equivalent is a highly liquid investment that can be converted into cash in one year or less. 4. Having a cash ratio above 1.0 implies that a company has enough cash and cash equivalents to pay current liabilities. 5.Checking accounts and money market accounts are examples of cash equivalents.
The use of integrated systems generally helps organizations achieve their objectives
Indicate whether the statement is true or false.
Pickrel Corporation is an oil well service company that measures its output by the number of wells serviced. The company has provided the following fixed and variable cost estimates that it uses for budgeting purposes. Fixed Element per Month Variable Element per Well ServicedRevenue $5,500Employee salaries and wages$53,700 $1,300Servicing materials $600Other expenses$34,400 When the company prepared its planning budget at the beginning of November, it assumed that 27 wells would have been serviced. However, 31 wells were actually serviced during November.The amount shown for total expenses in the planning budget for November would have been closest to:
A. $146,200 B. $147,000 C. $127,335 D. $139,400