The requirement that broadcast stations to provide free air time to persons who have been subject to a broadcast character attack is known as ________
A) the equal opportunity provision
B) the personal attack rule
C) Section 315 of the Federal Communications Act
D) A and C
E) B and C
Answer: B
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Which of the following is NOT one of the three components of attitudes?
A. cognitive B. affective C. intuitive D. behavioral
A hostile audience is best persuaded through use of which persuasive strategy?
A) strengthening commitment B) conversion C) weakening commitment D) inducing specific action E) coercive action
Speakers who use visuals are not any more credible than speakers who use visuals alone
Indicate whether the statement is true or false.
The tendency to seek out individuals who represent the same level of physical attractiveness as ourself is explained as _____
a. proximity b. inclusion c. matching hypothesis d. a relationship of choice