In a communication process, an external influence such as competitive advertising that impairs the effectiveness of an advertising message is referred to as ________
A) signal fire
B) language barrier
C) information paradox
D) noise
D
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Integron Inc, a company that manufactures office furniture, has recently observed a dip in its profitability. Salespeople visit an average prospect at least six times before closing a deal
What suggestion can you give the company to reduce this expense of direct marketing and increase its profitability?
Andrea identifies as a member of the second largest ethnic group in the United States. Andrea is
a. White. b. Hispanic. c. African American. d. Asian American.
The final stage of the innovation process is ______.
A. implementation and diffusion B. idea generation C. problem-solving D. brainstorming
Market planning is followed by the ________, which details how the plan will be carried out, outlining the day-to-day execution
A) operational plan B) time line C) SWOT analysis D) strategic plan E) marketing metric