Which of the following is NOT a means of resisting persuasion?

A. verification
B. avoidance
C. acceptance
D. skepticism


Answer: C

Communication & Mass Media

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In his book Propaganda, this PR practitioner argued for a new paradigm for public relations: to make a

hero of “the special pleader who seeks to create public acceptance for a particular idea or commodity”: a) Ivy Lee; b) Edward Bernays; c) Samuel Insull; d) Joseph Pulitzer; e) P.T. Barnum

Communication & Mass Media

A new employee was given the task of arranging an emergency executive meeting on the company's customized application. Although the employee was technically sound, the application was new, so the person found it difficult to complete the task

What factor caused the employee to fail? a) Novelt b) Conspicuousness c) Formality d) Evaluation

Communication & Mass Media

The __________ is a particular type of small group whose members have clearly defined roles and is

constructed for a specific task. Fill in the blanks with correct word

Communication & Mass Media

Which of the following is an example of the fallacy of causation?

a. “I really don’t like her book but I don’t want to hurt her feelings.” b. “Even though I’m really busy today, I’d better visit my parents or they’ll be upset.” c. “Bruce is making me crazy with his excuses.” d. both a and b above e. a, b, and c above

Communication & Mass Media