In his book Propaganda, this PR practitioner argued for a new paradigm for public relations: to make a
hero of “the special pleader who seeks to create public acceptance for a particular idea or commodity”:
a) Ivy Lee; b) Edward Bernays; c) Samuel Insull; d) Joseph Pulitzer; e) P.T. Barnum
a
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Francine is less dependent on their relationship than Derek is, and she would find it easy to break up. According to _ ___________ , Francine holds the power
a. the power of privilege b. the symmetry of power c. the principle of less interest d. negative identity management
What three characteristics of your audience should you try to assess while you are delivering your speech?
What will be an ideal response?
As long as we remember that meanings are in words, and use the appropriate
words, we can avoid committing fallacies of language. Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. Nontraditional advertising includes direct marketing, social networks, and word of mouth 2. AIDA stands for attention, interest, desire, and action. 3. The action step of AIDA is where you tell your viewers what the product's features and benefits are. 4. Agencies come up with solutions to a client’s problem through tactics. 5. Defining the target audience means determining who will buy the product and why they want or need it.