The primary-recency effect tends to heighten the accuracy of perception

a. True
b. False


b

Communication & Mass Media

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"How many more years do you plan to work before retiring?" is a reasonable, appropriate, and legal job interview question

Indicate whether the statement is true or false

Communication & Mass Media

When degrees of freedom are used, the resulting computation will always be _____ _____ because the sample size is reduced by at least one?

a) Slightly smaller b) Slightly larger c) Virtually unchanged d) Monotonically transformed

Communication & Mass Media

You should tell your audience everything you know about a topic

Indicate whether the statement is true or false

Communication & Mass Media

When the text refers to “writing out loud” it means

a. Use this technique only for radio b. Read print copy out loud to see if it sounds as good as a reads c. Tell people your copy ideas before you writing anything down d. Make every print ad sound like a speech

Communication & Mass Media