In a presentation speech, the speaker should

a. assume the audience already understands the significance of the award.
b. give the award an extra air of dignity or status.
c. thank the audience for this honor.
d. simply announce the recipient’s name and leave the stage.


Answer: b

Communication & Mass Media

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A trainer who consistently stands in the personal zone of his or her trainees will be seen as less immediate

Indicate whether the statement is true or false.

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All of the following are elements of the root culture perspective EXCEPT

A) Organizational culture is a communicative construction B) Organizational culture consists of subcultures and countercultures C) Organizational culture starts with management D) Both B and C

Communication & Mass Media

The governor opposes the installation of wind turbines as a new energy source in his state because “we have never done anything like this before.” What is he using to make his point?

a. testimonial b. transfer c. anecdotal evidence d. appeal to tradition

Communication & Mass Media