A company wanted to collected data on consumers' perceptions of its new brand. The marketing research director has recommended using a mail panel operated by Synovate. What can the company expect from a mail panel?
A. a very high response rate
B. the response rate will be low, as it is for all self-administered surveys
C. the participants are not usually compensated for their assistance, so it will be inexpensive
D. data collection is more rapid than telephone interviews
E. the panel of consumers will meet monthly to discuss products that were sent to them to try
Answer: A
You might also like to view...
Which of the following defensive strategies allows a business to exit a market slowly?
A) a monetize market strategy B) a disintermediation market strategy C) a divest market strategy D) a harvest market strategy E) an optimize market strategy
Antidiscrimination legislation varies country by country. In the past the courts have held that the laws ot the country of origin rather than the host country. What are the implications of this policy for today’s global organizations?
What will be an ideal response?
When consumers associate a brand with a certain level of quality and familiar attributes, allowing consumers to make quick decisions, the brand
A. facilitates purchasing. B. creates brand dilution. C. is the only one the consumer will consider. D. establishes novelty. E. reduces delivery costs.
Aeropostale is developing a program to get to know its customers. Which of the following is not a reason why Aeropostale needs to understand consumer buying behavior?
A. Customers' reactions to marketing strategy can impact the firm's success. B. All customers are the same when it comes to buying behavior. C. A firm should create a marketing mix that satisfies customers. D. It helps the marketer predict how consumers will respond to marketing strategies. E. The marketing concept stresses that a firm should know its customers.