Which item below is an inference about an audience?

A. They are well dressed in clothing that appears expensive.
B. Most are middle-aged and white.
C. They look conservative.
D. They appear to be mostly couples.


Answer: C

Communication & Mass Media

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Which of the following statements best describes the results of an Edelman study on the role of social purpose in purchasing decisions?

a. Brand loyalty is increasing. b. Consumers are buying and advocating for purposeful brands. c. Supporting a good cause is important. d. Consumers base purchasing decisions more on perceived value than on a company’s social involvement.

Communication & Mass Media

What is the difference between a hard sell and a soft sell in advertising?

What will be an ideal response?

Communication & Mass Media

Among adult Americans, the average reading level is at the 5th to 7th grade level

Indicate whether the statement is true or false

Communication & Mass Media

When the distributive property is applied in "reverse," it is referred to as ____.

A. addition B. subtraction C. factoring D. multiplication

Communication & Mass Media