Briefly describe the three most common approaches to cloud computing, and compare the risk levels and potential economic benefits of each approach
IaaS provides Internet-based client access to hardware platforms on which clients' system and application software can run. PaaS provides Internet-based client access to a hardware platform with preinstalled system software on which the client installs and configures its own application software or content (for example, a hosted Web site). SaaS offers Internet-based client access to a combination of hardware, system software, and application software (for example, Google Mail).
From the client's perspective, the main risks of cloud computing, compared with using in-house resources, are vendor lock-in, security, and legal ownerships of software and data. Few cloud computing standards exist, which makes cloud vendor services generally incompatible with one another, and this incompatibility makes switching from one vendor to anothermore difficult. This difficulty is lowest with IaaS and highest with SaaS. Security is a bigger problem with cloud computing models because more potentially dangerous or sensitive information traverses public networks. When software and data are stored on a vendor's systems, legal ownership must be specified as part of the service contract.
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A problem solving strategy in which a sheet of paper with a center line is used to illustrate
the argument for and against a possible solution is commonly called a/an: a. organizational chart. b. brainstorming exercise. c. pro/con sheet. d. flow chart.
Organizations are often NOT target audience-centered because they
a. pursue their mission and goals b. consider the needs and wants of the target audience c. concentrate on products, services and ideas d. focus substantially on research e. segment their target audiences
Which of the following statements is true regarding social responsibility in marketing?
A. Being socially responsible can conflict with a firm's profit objective. B. Firms tend to advance their own short-term interests at the expense of customers. C. Being socially responsible usually leads to a negative response from customers. D. Companies tend to avoid developing written codes of ethics because standards for professional behavior are ambiguous by nature.
________ takes visibility a step further and seeks to replace certain physical processes with virtual ones
Fill in the blank(s) with the appropriate word(s).