Organizations are often NOT target audience-centered because they
a. pursue their mission and goals
b. consider the needs and wants of the target audience
c. concentrate on products, services and ideas
d. focus substantially on research
e. segment their target audiences
C
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Evergreen Lawnmowers is considering the purchase of a new machine costing $814,000. The company's management is estimating that the new machine will generate additional cash inflows of $194,000 a year for ten years and have a residual value of $52,000 at the end of ten years. What is the machine's payback period? (Round your answer to two decimal places.)
A) 4.20 years B) 6.37 years C) 3.33 years D) 5.22 years
Many people believe that advertising is synonymous with marketing.
Answer the following statement true (T) or false (F)
The legal doctrine upon which Justice Cardozo based his decision in the Palsgraf case is the doctrine of:
a. res ipsa loquitur. b. foreseeability. c. negligence per se. d. assumption of the risk.
All of the following are key steps to take to avoid a future crisis in leadership succession in an organization EXCEPT:
A. focus on the organization's future needs, not past accomplishments. B. provide broad exposure. C. ensure that the CEO understands the importance of the task and makes it a priority. D. discourage differences of opinion.