Major studios often viewed their stars as valuable investments, "properties."
Indicate whether this statement is true or false.
f
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Answer the following statements true (T) or false (F)
1. The persona for a brand is developed by the writer. 2. You should use adjectives and adverbs in social media copy. 3. Apply the hashtag to the brand name of your client on social posts. 4. A microblog is another name for a tweet. 5. It is often a good idea to place a photo with a microblog post.
According to Perelman and Olbrechts-Tyteca, an audience is characterized less by what values it accepts
than by a. the way it grades them. b. the facts at their disposal. c. the values it rejects. d. what values the arguer accepts.
Lisa agrees with her representative in Congress on tax cuts, but is concerned that her use of fear appeals and personal attacks is undermining the integrity of dialogue on the subject
Lisa's concerns best reflect what basic principle of ethical public speaking?a. moral community building b. avoiding academic dishonesty c. respect for the integrity of ideas and information d. a concern for consequences
__________ is the variation in tone, rate, and pauses that a speaker uses to keep the audience's interest
Fill in the blanks with correct word