In the unbalanced split relationship, one person is seen as an expert in more than half the areas of mutual communication

Indicate whether the statement is true or false.


True

Communication & Mass Media

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When Heather witnessed a conflict between local residents and Sudanese refugees in town, she paid attention to the power imbalance between the two groups and the divisive rhetoric on immigration in the media. Heather is using

a. mesoframe analysis of conflict. b. microframe analysis of conflict. c. macro- and mesoframe analysis of conflict. d. oppositional metaphors.

Communication & Mass Media

Which does NOT describe a key player in the sports money cycle?

a. Athletic talent b. The public c. Advertisers d. Product manufacturers

Communication & Mass Media

When you are making a persuasive argument on a highly controversial topic, you should realistically understand that getting agreement from your audience will probably be

A. an immediate response. B. an immediate purpose. C. a short-term response. D. a long-term goal.

Communication & Mass Media

Using social artifacts as the unit of analysis enables researchers to conduct unobtrusive, or noncreative, research

a. True b. False

Communication & Mass Media