How would the FCC’s 2003 revision of its ownership rules have affected the print-broadcast cross-ownership rule?

a) the rule was abolished altogether, legalizing cross-ownership everywhere; b) cross-ownership was legalized except in markets having fewer than four TV stations; c) cross-ownership was legalized only in markets having 18 or more TV stations; d) the rule was left unchanged; e) the rule was made tougher, requiring existing owners of both a newspaper and a TV station in the same market to sell one or the other, even if they were previously “grandfathered.”


B

Communication & Mass Media

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The Coke Freestyle soft drink vending machine is being promoted by ______.

A. making them available at major sporting events B. giving away free drinks C. having celebrities create new custom drink mixes for the machine for young people to try D. large scale ads on mobile devices

Communication & Mass Media

A special subject-related obstacle with visual rhetoric is a lack of

A) complexity. B) cultural history. C) cost. D) control.

Communication & Mass Media

It has been stated that in most corporations, public relations jobs focus upon specific publics. Who are these publics, and why are they important to the success of corporations?

What will be an ideal response?

Communication & Mass Media

Which of the following is a leading factor in the growth of the PR industry?

a. growth of social media b. demands of consumers c. decline of print media d. increase in global brands

Communication & Mass Media