When samples are mailed or delivered door-to-door, which form of sampling is being used?
A) in-store distribution
B) direct
C) bonus pack
D) cross ruffing
B
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A competition is inward oriented in which of the following types of competition?
A) product form competition and product category competition B) product form competition and generic competition C) product category competition and generic competition D) product category competition and budget competition
A restaurant sends a text message to a consumer alerting him or her of a special offering for that day. This restaurant is utilizing ________ computing.
Fill in the blank(s) with the appropriate word(s).
U.S. marketing campaigns that stress the desirability of "Made in America" products are most likely to appeal to ________ U.S. consumers
A) ethnocentric B) individualist C) collectivist D) normed E) naturalized
Which of the following factors was NOT mentioned in the text as a method for managing stress?
A. Exercise B. Relaxation exercises C. Teamwork exercises D. Time management E. Nutrition