The concept of global marketing is similar to market or customer orientation
Indicate whether the statement is true or false
FALSE
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Companies that successfully practice customer relationship management measure success by ________
A) share of market and market growth rate B) business potential and industry potential C) share of customer and lifetime value of the customer D) PRIZM and VALS™ E) cost of customer and duration of relationship with customer
Identify each of the following accounts as a revenue (R), expense (E), asset (A), liability (L), or equity (SE) by placing initials (R, E, A, L or SE) in the blanks.____ 1. Salary Expense____ 2. Cash____ 3. Equipment____ 4. Common Stock____ 5. Fees Revenue____ 6. Accounts Receivable____ 7. Accounts Payable____ 8. Dividends____ 9. Supplies____ 10. Unearned Revenue____ 11. Prepaid Insurance____ 12. Office Furniture
What will be an ideal response?
A local dairy that produces organic milk, yogurt, butter, and ice cream has asked you to provide a tool for its managers to promote operating excellence in performing value chain activities. Which tools and methods would you NOT recommend to the owners of the local dairy?
A. Utilize benchmarking. B. Adapt best practices. C. Undertake business process reengineering. D. Install TQM and/or Six Sigma quality control techniques. E. Adopt standard industry techniques.
Identify the correct guideline for composing the experience section of a résumé
A) Always write in complete sentences. B) Choose general words. C) Avoid quantifying accomplishments until you can explain them in the interview. D) Start each bulleted job responsibility with an action verb.