The competitive advantage opportunities that a global competitor can gain by dispersing performance of its activities across many nations include all of the following, except
A. being in a better position to choose where and how to challenge rivals.
B. shortening delivery times to customers by having geographically scattered distribution facilities.
C. being able to shift production from one country to another to take advantage of exchange rate fluctuations, differing wage rates, differing energy costs, or differing trade restrictions.
D. centralizing value chain activities to foster just-in-time inventory activities.
E. locating buyer-related activities (such as sales, advertising, after-sale service and technical assistance) close to buyers.
Answer: D
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a. encode the message. b. decode the message. c. disseminate the message. d. reject the message.
A company making tactical marketing decisions would identify:
a. which segments of the market to target. b. how to position against competitors. c. which trade shows to attend. d. how to coordinate the marketing department with the R&D department. e. how to measure the success of marketing efforts.
Stock is attractive to investors because stockholders are not liable for the corporation's actions and debts and because stock is easily transferred.
Answer the following statement true (T) or false (F)
An important social trend is the continued concern for health and well-being in the United States. This is most likely evidenced by
A. the increased sales of Cigar Aficionado magazine. B. the opening of more Starbucks coffee boutiques in supermarkets. C. the introduction of tablet devices such as the iPad. D. First Lady Michelle Obama's Let's Move! initiative to eliminate childhood obesity. E. the upsizing of menu items at fast food restaurants.