Because pharmaceutical sales representatives spend the majority of their time driving to doctors' offices, hospitals, and other medical facilities, they are given a company car. When a pharmaceutical company like Merck prepares to purchase a new fleet of cars, it will ask its sales reps for feedback about different car models and features. However, the higher levels of management will be the ones to make the final purchase decision. What buying center role(s) do the sales reps play in this buying situation?
A. influencers
B. users and initiators
C. influencers and initiators
D. initiators
E. users and influencers
Answer: E
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Jake, a manager at Wishful Company, is concerned because negotiations with the union are breaking down, and the union is discussing a strike. What would be the major harm from management's perspective?
A. The company would have to hire replacement workers, and they might be more productive. B. Employees are rarely serious when they threaten to go on strike. C. Employees will call off the strike if they do not receive pay from their employer. D. Employees will decide they are better off without union representation. E. When the company does not have enough workers, production output will fall.
Technical quality is dependent on how the service is delivered or the quality of the actual interaction with the company
Indicate whether the statement is true or false
Managers believe employees will work hard when they feel commitment to the organization.
________ corporate social responsibility focuses on profitability and helping society through philanthropy.
A. Legal B. Ethical C. Benevolent D. Social