Researchers have studied several factors that impact a person’s ability for elaboration including:

a. likability
b. message strength
c. distraction
d. self-involvement


c. distraction

Communication & Mass Media

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Disney was one of the first film companies to start producing programs specifically for television?

a. True b. False

Communication & Mass Media

In regard to speech memorization, a well-prepared speaker should do what?

What will be an ideal response?

Communication & Mass Media

The step in Monroe's Motivated Sequence that occurs when we determine the need or

problem our topic suggests is called ________ a need. Fill in the blanks with correct word

Communication & Mass Media

Does the medium influence the shaping of the message?

a. not at all b. yes, to a great extent c. only if the message content is compatible with the medium d. it depends on the target audience e. it depends on the communication objective

Communication & Mass Media