Term for commercials placed by an advertiser at stations of the advertiser's choosing:

a. adjacencies
b. bulk advertising
c. sponsorships
d. spot advertising
e. none of these


.D

Communication & Mass Media

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Vocalics, also known as ______, is the study of a person’s voice.

a. paralanguage b. chronemics c. kinesics d. haptics

Communication & Mass Media

Answer the following statements true (T) or false (F)

The responsible and ethical speaker chooses the appropriate goals for the audience and situation and the appropriate means to achieve those goals.

Communication & Mass Media

A team that works in a negative organizational climate probably has an excellent internal climate anyway

Indicate whether the statement is true or false

Communication & Mass Media

Your audience?s perception of your credibility after you have finished is known as terminal

credibility. Indicate whether the statement is true or false

Communication & Mass Media