Term for commercials placed by an advertiser at stations of the advertiser's choosing:
a. adjacencies
b. bulk advertising
c. sponsorships
d. spot advertising
e. none of these
.D
Communication & Mass Media
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Answer the following statements true (T) or false (F)
The responsible and ethical speaker chooses the appropriate goals for the audience and situation and the appropriate means to achieve those goals.
Communication & Mass Media
Your audience?s perception of your credibility after you have finished is known as terminal
credibility. Indicate whether the statement is true or false
Communication & Mass Media
A team that works in a negative organizational climate probably has an excellent internal climate anyway
Indicate whether the statement is true or false
Communication & Mass Media
Vocalics, also known as ______, is the study of a person’s voice.
a. paralanguage b. chronemics c. kinesics d. haptics
Communication & Mass Media