Which of the following is a component of a country's political/legal environment?
A. national sovereignty considerations
B. cultural norms
C. language and dialects
D. population density
E. values, religious beliefs, and traditions
Answer: A
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Pacific Fisheries divides its customers into different regional units, such as Asia, Australia, and the Americas. This is an example of ________ segmentation
A) demographic B) psychographic C) geographic D) occasion E) benefit
Word-of-mouth advertising is also known as ________
A) mass marketing B) niche marketing C) one-to-one communication D) viral advertising E) relationship marketing
As input for a presentation that you are jointly authoring, one of your marketing analysts submitted the following summary of the characteristics of the four different types of market structures companies compete in: Competitive Structure Number of Competitors Market Barriers to Entry Monopolistic Competition Unlimited No Barriers Monopoly
Few Some Barriers Pure Competition Many Few Barriers Oligopoly One Many Barriers With respect to the classifications of number of competitors and barriers to entry, which one of the following statements is correct? A. The monopolistic competition structure is properly classified. B. The monopoly and oligopoly structures' classifications should be reversed. C. The monopoly structure is properly classified. D. The oligopoly structure is properly classified. E. The pure competition and oligopoly structures are properly classified.
The Paris Convention guarantees that in signatory countries national treatment will be granted to foreign applications for:
a. trademarks. b. copyrights. c. patents. d. Both a and c