Some broadcast news departments prefer that copy be typed in all caps (capital letters); others prefer the standard combination of upper- and lowercase letters
Indicate whether the statement is true or false
True .
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Similar to the music industry, the e-publishing industry has had difficulty with which of the following problems?
a) Online piracy b) Legal battles involving publishing monopolies c) Consumer disinterest d) All of the choices
Which if the following is NOT cited as a critical element to a campaign’s success?
a. research b. evaluation and reporting c. measurable objectives d. campaign accountability
Informational objectives, attitudinal objectives and behavioral objectives are examples of what larger category of objectives, according to Jerry Hendrix's ROPE formula?
a. output b. research c. impact d. opinion
A psychology professor at Eastern College wants to conduct a research experiment that will require at least 200 student subjects. What does the professor need to do before beginning the experiment?
a. gain approval from the Institutional Review Board b. obtain signed waivers from the students’ parents c. conduct an initial experiment to determine result validity d. submit research objectives to the student participants