Jonah, a businessman, has no connection with Harvard University, but he has a new line of computer software that he would like to market to university students and faculty under the name of "Harvard Software." In this case:
a. Jonah may in all likelihood register the name "Harvard Software" under the Lanham Act.
b. Jonah may in all likelihood be able to copyright the name "Harvard Software" under the Copyright Act.
c. it is unlikely that Jonah will be able to register the name "Harvard Software," because it falsely suggests a connection to an institution.
d. it is unlikely that Jonah will be able to register the name "Harvard Software," because it has no secondary meaning.
c
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A) brand extension B) private brand C) flanker brand D) complementary brand
______ is the CHARACTER COUNTS! character pillar defined as, “Be sure to vote and play your part in improving the lives of the people in your community.”
A. Trustworthiness B. Fairness C. Responsibility D. Citizenship
Complete the following statement by choosing the best response: If the functional currency of a foreign subsidiary is the local currency of the country in which the foreign subsidiary operates, then
a. only retained earnings must be remeasured into U.S. dollars. b. the foreign subsidiary's financial statements must be remeasured into U.S. dollars. c. only the foreign subsidiary's assets and liabilities must be remeasured into U.S. dollars d. the foreign subsidiary's financial statements are translated into U.S. dollars.
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