One of the difficult issues in the regulation of advertising is finding the line between false or deceptive advertising and ________, that little lie that makes advertising more entertaining than it might otherwise be.

A. clutter
B. fudging
C. puffery
D. bending


Answer: C

Communication & Mass Media

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What motif is associated with the Captain in Pan's Labyrinth?

A) a pocket watch B) straight lines C) controlling food and supplies D) all of the above

Communication & Mass Media

"The average woman in the United States read 14 books in the past 12 months, compared with the nine books read by the average man." What type of evidence is used in this example?

a) Testimony b) Definition c) Statistics d) Story e) Opinion

Communication & Mass Media

Groups of employees who meet on a regular basis during work time to improve quality control and job methods are

a. think tanks. b. quality circles. c. self ?managed teams. d. power groups.

Communication & Mass Media

The number "30" should be inserted as an end mark at the bottom of a release's final page

Indicate whether the statement is true or false

Communication & Mass Media