All of the following are ways of validating purchased software information, except ________
A) Reviewing software documentation and technical marketing literature
B) Sending prospective vendors a questionnaire asking specific questions about their packages
C) Using the software yourself and running it through a series of tests based on the criteria for selecting software
D) Asking the manufacturer if they feel their software is best
D
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The following are principles for building a successful frequency or loyalty program, except:
A) exclude less valuable customers through data mining B) design the program to enhance the value of the product C) calculate the full cost of the program D) design a program that maximizes the customer's motivation to make the next purchase
With selective attention, we tend to focus on stimuli that relates to us speci?cally
Indicate whether this statement is true or false.
According to the AMA definition of marketing research, solving general, not specific, marketing problems is one of the uses of marketing research
Indicate whether the statement is true or false
As a manager, you and the group members share decision-making responsibilities. What type of management style are you using for stage 3 of the stages of group development?
a. consultative b. autocratic c. participative d. empowerment