In rapidly changing industries or those where purchased goods and services comprise a _____ portion of product or service costs, management usually recognizes the need to place purchasing in a _____ position in the organizational hierarchy
a. smaller….higher
b. larger….lower
c. larger….higher
d. median….lower
e. There is no relationship between the level of purchases and the placement of purchasing in the organizational hierarchy.
c
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Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices
Knowing that several other companies exist in the market that offer similar products, Aisha decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers? A) advertising B) personal selling C) sales promotions D) direct marketing E) public relations
Which of the following is a type of identity theft that uses deceptive e-mails and fraudulent Web sites to fool consumers into revealing their personal data?
A) cold calling B) crowdcasting C) viral marketing D) phishing E) crowdsourcing
Straight-line depreciation, rent, and manager salaries are examples of variable costs.
Answer the following statement true (T) or false (F)
Declarative or imperative sentences should end with _____
Fill in the blank(s) with correct word