Answer the following statements true (T) or false (F)

1. Most of us cannot accurately guess a person’s occupation based on that person’s physical appearance.
2. Research shows that, in many developing countries, there is a positive association between a woman’s weight and her socioeconomic status.
3. The ability to recognize physical signs of age may be inborn (“hard wired”).
4. Research on somatotypes proves that mesomorphs are not as lazy as endomorphs.


1. true
2. true
3. true
4. false

Communication & Mass Media

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Explain the concept of audience demographics. Be sure to include the four main types

discussed in Chapter 10. What will be an ideal response?

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Which Supreme Court justice died in 2016 leaving a vacancy in the court during President Obama’s last year in office?

a) Antonin Scalia; b) Ruth Bader Ginsberg; c) John Roberts; d) David Souter.

Communication & Mass Media

A commencement address is ceremonial speech that both sets the tone and generates enthusiasm for the topic of a conference or convention

Indicate whether the statement is true or false

Communication & Mass Media

Susan expresses her preference to solve her hospital's parking shortage by building a new garage but gives in to Randy who argues strongly for a carpool center. Susan's conflict management style is

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Communication & Mass Media