Maria attends the groundbreaking ceremony of a new children's hospital as the representative of her corporation, which gave a large donation toward the construction of the hospital. What role is Maria fulfilling?
A. figurehead
B. liaison
C. disseminator
D. disturbance handler
E. spokesperson
Answer: A
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In a buying center, who would say, "Since I'm the one who actually has to use this product, you should listen to me"?
A) a user B) a buyer C) a decider D) a gatekeeper
Which of the following is true regarding shopping products?
A. Compared to heterogeneous shopping products, homogeneous shopping products are usually more standardized. B. The Internet has become the fast way to comparison shop for homogeneous shopping products. C. Buyers usually expect more sales help or service with heterogeneous shopping products. D. Price is less important in the purchase of heterogeneous shopping products than homogeneous shopping products. E. All these answers are correct.
All of the following are functions served by objectives EXCEPT:
A. communicate philosophies and provide direction B. motivate employees C. clarify executives' thinking D. form the basis for control E. guarantee market performance
Businesses should periodically put their DRPs into action by performing the procedures defined in the plan in order to determine whether they work or not
Indicate whether the statement is true or false